Morioka is the largest city in the northern Tohoku region. A few kilometers south of the city center, along the mighty Kitakami River, lies a place where local energy thrives. This is Mikoda Morning Market, which is open for approximately 310 days a year.

This morning market is known as "the largest in Japan" as it is open for more than 300 days a year, which is unprecedented in the country.
It boasts being one of the largest cooperative morning markets in Japan.

Mikoda Morning Market is truly the kitchen of Morioka citizens. It is packed with a variety of items that brighten up your daily dinner table, including fresh vegetables and fruits delivered directly from the producers.

Its wide selection of products and the number of days it is open are proof that it is a morning market that is deeply rooted in the community and is an integral part of everyday life.

In recent years, its charm has not only attracted locals but also tourists. Ramen, hittsumi, rice balls, takoyaki... you can choose as much as you like and enjoy it to your heart's content from the morning, which is probably rare even in Japan. If you can't decide what to have for breakfast in Morioka, where you can enjoy Morioka specialties such as jajangmen, hiyashimen, and hittsumi, head to Mikoda Morning Market first. Why not experience the warmth of Morioka's "food" and "people" at Mikoda Morning Market, which is full of energy and smiles?

So, get up a little earlier than usual and come along!