[History of Mikoda Morning Market]

The morning market, which supports Morioka's food scene, has a long history dating back to the early Meiji period.

Even before Morioka City was incorporated as a city in 1889, morning markets were held frequently in the area around Somon, which is now Minami-Odori 2-Chome, and were bustling and an essential part of the lives of Morioka residents.

[A time of change and a new beginning]

However, a major turning point came in its history. In 1968, the Morioka Central Wholesale Market was opened in Tsushida, the former Tonan Village (now Morioka City). As a result, the farmers' shops that had been operating around Minami-Odori and Morioka Central Fruit and Vegetable Market were forced to vacate.
Both farmers and local residents were confused by the loss of a place where they could purchase produce directly from producers. So in November of the same year, the Morioka District Producers Market Association was established on the same Minami-Odori street, and a new "morning market" was started.

[The producers' thoughts behind "Tachiuri"]

The "standing market" in the name of the association reflects the passion of the producers. They placed the produce they had painstakingly grown in a handcart and stood next to it to sell it, valuing a direct connection with consumers. This morning market quickly became a huge success and was loved by many local residents.

[Further development to the current location]

Due to its success, the number of visitors increased, and expanding the event's scale and securing parking spaces became an issue.

There was a need to relocate the market to a place where more people could visit, and after considering various locations, the decision was made to move to its current location in Mikoda. It has been operating in its current location since 1977, and has become a beloved market among locals as the "Mikoda Morning Market."

In 2024, the market will officially change its name from the long-standing "Morioka District Producers Market Association" to "Morioka Mikoda Morning Market." This is a strong expression of the market's determination to continue to develop as a "kitchen" for the local community.
Mikoda Morning Market will continue to support Morioka's food culture and create a lively morning scene.